Group Chronicle

集團紀事

品牌歷程

自2015年成立以來,艾艾貼始終以艾草科技為核心,現已成為立足于大健康行業,擁有自主研發、自動化生產、營銷管理、人工智能及線上線下銷售團隊于一體的艾艾貼實業發展集團。在艾艾貼品牌全生命周期產品矩陣下,擁有艾灸養生、家庭護理、草本洗護、營養膳食四大產品線,并結合尋艾智能、優市電商、來艾物流,打造成為用戶提供多方位健康解決方案的新零售生態服務體系。

艾艾貼致力于從根源上實現艾草產業發展的標準化與規范化,現已與中國中醫科學院中藥研究所共同建設了蘄艾標準化種植基地,培育新一代的優質艾草種苗;自建了新艾草研發實驗大樓及工業4.0產線,為艾制品提供了產研一體的120000平米生產基地,實現了從艾制品的初加工、深加工到精加工的全鏈條生產系統,未來將向護理、美妝、日化、醫藥等艾制品全產業鏈滲透。

Since its establishment in 2015, Aiaitie has always taken mugwort technology as its core, and has now become an industrial development group based on the big health industry with independent R&D, automated production, marketing management, artificial intelligence and online and offline sales team in one. Under the whole life cycle product matrix of the brand, we have four major product lines: moxibustion and health care, home care, herbal care, and nutritional diets, and combined with the Xunai intelligence, Umart e-commerce, and Laiai logistics, to create a new retail ecosystem that provides multi-faceted health solutions for users.
We have built a standardized planting base with the Institute of Traditional Chinese Medicine of the Chinese Academy of Traditional Chinese Medicine to cultivate a new generation of high-quality mugwort seedlings; we have built a new mugwort research and development laboratory building and an industrial 4.0 production line to provide a production base of 120,000 square meters for mugwort products. In the future, we will penetrate into the whole industrial chain of moxa products, such as nursing care, beauty care, daily cosmetics and medicine.

2015.7

2016.11

2017.12

2018.4

2018.5

2019.6

2020.5

2020.11

2020.11

2020.12

2021.4

2021.10

2015

7月

艾艾貼牌艾灸器1.0賣出第一盒

July 2015
First box of Aiaitie stick on moxa 1.0 version was sold

2016

11月

湖北艾艾貼健康科技有限公司正式成立

November 2016
Hubei Aiaitie Health Technology Co. Ltd. was founded

2017

12月

艾艾貼牌艾灸器2.0產品正式發布

December 2017
Aiaitie stick on moxa 2.0 version was officially released

2018

4月

“尋艾”系統正式上線

April 2018
The "Xunai" intelligent health consulting system was officially launched

2018

5月

來艾云商系統上線,艾艾貼新零售模式開始發力(現更名為優市)

May 2018
Laiai cloud business system was launched, and the new retail model of Aiaitie started to take effect (now renamed as Umart)

2019

6月

攜手政府開展艾草大健康產業合作

自2019年起,艾艾貼與蘄春縣政府已簽訂多項長期戰略合作協議。
June 2019
Collaboration with the government on the mugwort health industry
Since 2019, Aiaitie has signed a number of long-term strategic cooperation agreements with the Qichun county government.

2020

5月

艾艾貼品牌新品艾灸精華貼正式發布

May 2020
The Aiaitie Mugwort Essence Patch was officially released

2020

11月

艾艾貼與中國中醫科學院中藥研究所正式達成戰略合作

雙方將在蘄春共建種苗培育基地,合作推廣“無公害種植標準”,雙方研究員將對共同培育的新品種進行基因組學研究,合作進行優質種苗培育和品質標準制定。
November 2020
Aiaitie and the Chinese Academy of Traditional Chinese Medicine Institute of Chinese medicine formally reached a strategic cooperation
The two sides will build a seedling cultivation base in Qichun County and cooperate to promote "pollution-free cultivation standard", and the researchers of both sides will conduct genomic research on the new varieties jointly cultivated and cooperate to cultivate high-quality seedlings and set quality standards.


2020

11月

艾艾貼與科特勒咨詢集團簽訂戰略合作協議

科特勒咨詢集團將為艾艾貼從價值發現、企業定位到價值營銷,打通大健康科技賽道,并定制發展模式,制定相應的產業經濟結構、盈利及運營機制,為集團整體競爭力提升尋找突破口。
November 2020
Aiaitie and Kotler Consulting Group signed a strategic cooperation agreement
Kotler Consulting Group will help Aiaitie from value discovery, corporate positioning to value marketing, open up the big health technology track and customize the development model, formulate the corresponding industrial economic structure, profitability and operation mechanism, and find a breakthrough for the group's overall competitiveness improvement.

2020

12月

面積達120000平米的新產業園區陸續投入使用

December 2020
The new industrial park with an area of 120,000 square was put into operation one after another

2021

4月

艾艾貼簽約一線女星唐嫣為品牌代言人

“同心?同夢?同行”新艾草新國粹2021艾艾貼年度超級盛典現場,艾艾貼正式官宣知名演員、藝人唐嫣成為全新品牌代言人,在品牌推廣戰略和市場營銷策略上創新升級,開啟全新品牌征程。
April 2021
Aiaitie signed top-tier actress Tang Yan as the brand spokesperson
At the "One Heart - One Dream - One Course" New Mugwort New National 
Quintessence, Aiaitie's Annual Super Ceremony, Aiaitie officially announced the famous actress, entertainer Tang Yan become a new brand spokesman, in the brand promotion strategy and marketing strategy innovation upgrade, starting a new brand journey.

2021

10月

艾艾貼品牌植萃系列產品正式發布

On 11 October 2021
Aiaitie Herbal Essence Products are officially launched
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